- Customers are incredibly empowered with Mobile Technology, causing weakness to brick and mortar stores
- Manager and Employees in the store are most important in overcoming weakness
- Four main ways ALL retailers can implement changes for benefit:
- Give Managers more access to information on goods and services they are selling
- Give Managers access to operational metrics on whats happening "in the store" REAL TIME
- Present this information WHERE the Manager IS and...
- The Manage needs to be out on the floor of the store